Home gardeners are anticipating the launch of Burpee’s nutrient-rich veg collection
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Several consumer media outlets have featured Burpee BOOST high-nutrition vegetables in print publications and online reporting, building buzz about this year’s launch to home gardeners.
Burpee BOOST collection has recent mentions in these top media organizations and others:
- Midwest Living magazine (January/February 2012)
- Chicagoland Gardening (January/February 2012)
- Washington Post (Jan. 12, 2012)
- Chicago Tribune (Jan. 15, 2012)
- The Sacramento Bee (Jan. 14, 2012)
- The Kansas City Star (Feb. 3, 2012)
- Indianapolis Star (Jan. 14, 2012)
- New Jersey Herald Online (Jan. 14, 2012)
- VegetableGardener.com (Dec. 30, 2011)
- The Daily Press Online (Jan. 12, 2012)
- WTOP 103.5 FM D.C. (Jan. 13, 2012)
The explosive growth in vegetable gardening among consumers can be attributed to demand for healthy foods. In a recent report from Nutrition Business Journal, the trend toward healthy foods is set to increase, growing to 23 percent of the total food market by 2017.
The six vegetables in the BOOST line were specially selected for higher antioxidant levels than any other home garden vegetable varieties. BOOST consists of three tomatoes, one pepper, one cucumber, and one salad mix. It’s supported at retail with free POP, and extensive consumer advertising and promotion.
For more information about BOOST from Burpee Home Gardens, contact your Ball Seed or ColorLink sales representative, or visit www.ballhort.com/burpeehomegardens.